Music is an essential part of Indonesian youth culture, with genres like dangdut, pop, and hip-hop being extremely popular. Local music festivals, such as the Jakarta Music Festival and the Indonesia Music Festival, attract thousands of young music enthusiasts every year. Indonesian youth are also avid consumers of Korean pop culture, with K-pop groups like BTS and Blackpink having a significant following in the country.

ILO (2020). Indonesia's Youth Labor Market: Challenges and Opportunities.

Indonesian youth place a high value on education, with 75% of them considering education to be essential for achieving their career goals (Gallup, 2019). However, many young Indonesians face challenges in the job market, with 60% of them reporting that they struggle to find employment after graduating from university (ILO, 2020). As a result, many Indonesian youth are turning to entrepreneurship and online business as a means of achieving financial stability and independence.

Indonesian youth are fashion-conscious, with a growing interest in local and international fashion brands. Social media influencers and celebrities have become style icons, with young Indonesians emulating their fashion choices. The beauty industry is also thriving, with Indonesian youth spending an average of IDR 2.5 billion (approximately USD 175) per year on beauty and personal care products (Euromonitor, 2020).

UN Habitat (2016). Urbanization and Development: Emerging Futures.

Nielsen (2019). Young and Urban in Indonesia.